The Ultimate Revelation of Blogging Platforms for Marketers

Marketers that have their own websites often need a way to create links from other websites. Sometimes they pay to buy links on other sites, but this gets expensive very quickly and is not economic. Creating a website on a Web 2.0 blogging platform provides a way to share a different opinion than was shared on the main website that the world sees. Or, sometimes, a secondary website is useful for trying out new ideas and marketing strategies to see if they work before taking them to the valuable brand.

As may be obvious now, there are as many benefits to using blogging platforms for marketers as there are methods to utilize them. Let’s now dig a little deeper.

Blogging Platforms as a Test Bed

Using a separate blogging platform as a way to test out ideas, theories or marketing plans is useful for people finding their way. When you’re unsure of a link building effort and don’t want to ruin the backlink history of your primary website, trying out a link building service on a secondary blogging platform provides protection from unforeseen errors. You never really know what a third-party link building service might do that’s unbeknownst to you, so buying a first package of new links using a WordPress, Wix or Weebly blogging site reduces the risk factor to nil. For marketers who have a job to worry about keeping and the mortgage to pay, test platforms certainly have their place.

Trying Out New Site Designs

A new site design can be created on a separate platform with the company logo and business brand changed to something unregistered and unknown. Ads can be bought on Facebook, Google and elsewhere that let new visitors come to the site, check out the design and answer a survey about it. When offering an online draw with a prize, the incentive is likely to deliver more clicks than the advert would otherwise produce and lead to faster survey results.

The answers in a survey may include pointers from visitors about where the new site design falls down. Perhaps mobile usage isn’t well considered, and the new site isn’t easy to navigate, or the font is too small on a mobile screen? Alternatively, the writing may be found to be too obtuse or sophisticated for the target audience. Bear in mind that with Facebook advertising it’s fairly easy to target a demographic that either matches the primary website’s existing audience or the typical paying customer of the business.

Escape the Restriction of Legacy IT Systems Using Demonstrations

Some websites are built for larger companies in a way that makes them complicated and immovable. Trying to add a new feature isn’t likely to work well. Depending on the existing platform, it may not even be possible to create the new ideas that the IT team have in mind but persuading the management to make a major switch in system architecture, basic functionality or web design is an uphill battle without a working, demonstrable example.

In the case where a working demo is required for a new type of site or providing different functionality that’s light years ahead of what an older site is capable of, using a more suitable blogging platform to create the solution makes for an extremely convincing demonstration. At which point, the type of advanced site that the company’s marketers relish the opportunity to use to its full advantage becomes a real possibility, perhaps for the first time. Without it, the IT team and the marketing team find the existing IT architecture to be their biggest pain point.

Create Silo Sites for Smaller Brands

Larger businesses have many brands. Some are large and well-known brands while others are smaller and yet to get much attention. With the smaller ones, they tend to begin with a grassroots following of early adopters and the customer demographic may vary dramatically from the long established brands and their products. With a situation like that, being able to market a young brand on a different platform that’s popular with the demographic’s age group is useful. Besides which, the unique brand image may currently be totally inappropriate for the primary brand and it’s good to keep them separate.

A platform like Wix or even Tumblr may be the ideal place for a funky new product that appeals to niche groups of eager customers. They might visit the smaller website on one of these platforms without ever realizing which corporation owns the brand they have fallen in love with.

While the stuffy, professional brand is the main revenue driver, faster growth quite likely is being fueled by newer, smaller brands marketed in innovative ways outside of the mainstream marketing campaigns. For marketers, that’s an attractive proposition and worth pursuing on secondary blogging platforms that show promise and have an eco-system of enthusiastic users to tap into.